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Belize Is The New Black For Chocolate Makers

March 2, 2016 By Sharon 14 Comments

Are chocolate makers going crazy for cocoa beans from Belize?

If you go and check the assortment of the finest bean-to-bar makers in the World, you will find an interesting pattern. The majority of them has a single-origin bar from Belize. Some always carried it, some others recently created one, some others just put it back in stock.

Chocolate makers are eager to put their hands on these precious beans and turn them into shining edible bars. You can feel their excitement on Social Media whenever they post pictures of cacao bags tagged Belize or they show their conching machines working those beans.

The result is that fine chocolate lovers now have a vast choice of crafted bars made with Belizean cocoa beans available on the market. Why all this hype?

belize
Belize is in good company surrounded by other fine cacao producing countries.

Situated next to other fine cacao producers like Guatemala and Mexico, Belize offers the perfect climate and soil conditions to satisfy fine chocolate makers. In fact, ICCO (International Cocoa Organization)’s Ad Hoc Panel of Fine or Flavor Cocoa that met in London in November, 2015 decided to include Belize in the list of recommended countries where fine or flavor cocoa grows together with Nicaragua, Vietnam and many more. However, Belize hasn’t always been a place for fine flavor cacao.

Here is the full story on how Belize has become one of the most popular countries of origin among chocolate makers.

In 2013 Lee Mccoy, International Chocolate Award judge and co-founder of CocoaRunners, in his popular blog Chocolatiers.co.uk stated: “Cacao farmers in Belize are today largely dependent on a financial relationship with a disrespected company”.

What was this company?

In the ’80s there was Hershey’s in Belize. With their main cacao farm of 1,800 acre located along the Hummingbird Highway, the largest chocolate producer in the World promised big investments in the Latin American country. Excited by the great opportunity and a guaranteed good price, many locals were drawn to farming cacao.

Thanks to the cooperation with the Ministry of Agriculture, Hershey’s also participated in the Belize Accelerated Cacao Production Project from 1984 to 1987.  Fine cacao was still not an object of desire in Belize. Only the most productive varieties of cacao were taken into consideration. Then the unpredictable happened.

Faster than the fall of the price of cacao from $1.00 U.S. to less than 30cents was the withdraw of Hershey’s in 1993 from Belize to more profitable producing countries. Belizean cacao farmers were left with financial losses and unprofitable lands. Until the next savior arrived.

Its name was Green & Black’s.

At that time, the chocolate company was still owned by Craig Sam and Josephine Fairley, organic food pioneer and journalist respectively who began purchasing Fairtrade and organic cacao from Maya farmers in Belize. Thanks to an extensive collaboration between Green & Black’s and the TCGA (Toledo Cacao Growers Association), cacao farmers were assisted with loans, higher prices and technical advise to grow organic cacao. This is supposedly how the quality of Belizean cacao reached a very high standard and started becoming an object of desire.

Unfortunately, in 2005 Green & Black’s was sold to the multinational Cadbury Schweppes, who was then taken over by the Kraft Foods Inc. (now better known as Mondelez International). THIS is the infamous company that Lee Mccoy was referring to in his blog Chocolatiers.co.uk in 2013.

So, how does the exquisite Belizean cacao arrive today in the hands of big and small bean-to-bar chocolate makers?

Since 2010, the company to thank is Maya Mountain Cacao Ltd.

Believing in the power of direct relationship, MMC has implemented a revolutionary way to source high-quality cacao from indigenous Maya smallholder farmers in Belize. Their mission is to provide high-quality cacao that is the result of organic and innovative farming techniques, prosperous farming communities, sustainable agroforestry and ethical trade practices. To achieve this goal, every aspect of the production is supervised by MMC teams that operate at four different levels: field, quality, buying and administrative.

belize
Maya Mountain Cacao Ltd was founded by Emily Stone (on the right) and Gabriel Pop (center) in collaboration with Alex Whitmore (TAZA, on the right with white hat) and Jeff Pzena (Cotton Tree Chocolate, with son).

Maya Mountain Cacao is sister to Cacao Verapaz, company operating in Guatemala on the same sustainable business model. They both belong under Uncommon Cacao. Transparent supply chains that drive maximum value for the farmers while delivering high-quality cacao for the specialty cacao industry. This is the main goal for the co-founder Emily Stone and her team.

MMC sources the majority of its cacao in the Toledo District of southern Belize.

The recipients of this cacao are responsible and ultra-premium chocolate makers that aim to work with extra-fine cacao while contributing to the well-being of both the environment and cacao farmers in developing countries. No surprise that the waiting list for samples from MMC counts more than 100 makers.

Jim & Maureen, owner of Zak’s Chocolate in Scottsdale, Arizona say:

“We feel privileged to make chocolate using cacao from Maya Mountain Cacao in Belize for two main reasons. First, there are uniquely  wonderful, complex natural flavors in this Belizean  heirloom cacao. Second, this cacao gives us a true connection between people, place & product that comes through our direct trade relationships and in the actions of MMC environmentally, socially and economically”.

Glenn Petriello, founder of Glennmade Craft Chocolate in Hoboken, New Jersey adds:

“It’s the story behind them. It’s the 300+ shareholder farmers who have worked tirelessly with MMC to improve their yield and their quality over the years. It’s the impact MMC has had on the average annual family income in the Toledo District. It’s the beautifully delicate blackberry notes which would brighten anyone’s day – the result of my first batch with beans from their 2015 harvest.”

Thanks to Maya Mountain Cacao many US and European chocolate makers can now enjoy the pleasure of working with such precious beans, and chocolate consumers are equally enthusiastic of the results.

 

How do YOU like chocolate made with fine cacao from belize?

I did NOT get paid and did NOT receive any kind of favor for writing this article. These are my honest opinions at your service.

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Comments

  1. Joe Grande says

    March 2, 2016 at 10:00 AM

    Nice article, we’ve seen Green & Black really start popping up in large retail chains near us in Toronto recently, along with other brands positioned as fine chocolate which we have not seen before in mass retail until this year. Reputation aside do we have any indication of Green and Black changing their morals / relationships with farmers since being acquired ultimately by Kraft?

    Reply
  2. Lisabeth @ The Ultimate Chocolate Blog says

    March 2, 2016 at 2:21 PM

    Great article! I’ve been noticing that everyone seems to have a ‘Belize’ bar these days. I’m looking forward to tasting more of these bars to truly understand the flavour profiles of Belizean cacao.

    Reply
  3. John Willms says

    March 3, 2016 at 3:34 PM

    Living in Belize and having access to the bean to bar manufacturers on the Mayan end – I can only say it’s the best I have ever tasted. There is a great market for the dried and roasted whole bean. Have a friend that has 30 acres in Toledo. I will be talking to him about this group.

    Reply
  4. Constance says

    March 4, 2016 at 12:40 AM

    Good article! Thanks for posting!

    Reply
  5. Natalie says

    March 4, 2016 at 7:13 AM

    I am a connoisier of cacao chocolate. J must say bars from Belize are the Best!

    Reply
  6. Chef Jeffray D. Gardner says

    March 4, 2016 at 1:27 PM

    Great informative article. Belizean cacao is among the best in the world! We have worked with many different origin beans in the past 7 to 8 years and we have found these gems are certainly a favorite of ours. Thankfully this amazing cacao can be found through other sources as well. Marsatta Chocolate sells both cacao beans for chocolate makers here in the US and cacao liquor or chunks of chocolate tailored specifically for chocolatiers out there who would like to add some personality to their collection of bon-bons.

    Reply
  7. Annmarie Kostyk says

    March 4, 2016 at 1:41 PM

    Great article! I enjoy reading about emerging cacao markets. Belize is getting hot right now. I hope it only continues.

    Reply
  8. Rick says

    March 4, 2016 at 1:47 PM

    Our favorite cafe in Durham (Cocoa Cinnamon) caries the Dick Taylor Belize bar, which cites Maya Mountain as their source. It has the most complex and wonderful flavor. Three cheers for a business that is lifting people out of poverty while delivering world class nibs.

    Reply
  9. Linn Wilson Goss says

    March 4, 2016 at 3:08 PM

    do not discount the efforts of TCGA, Toledo Cacao Growers Association, who ensure Fairtrade prices & organic growing methods. the cacao beans from them are really great.

    so to give ALL credit to Maya Mountain is a bit misleading. Although, the more good chocolate in this world, the better.

    Reply
    • Chef Jeffray D. Gardner says

      March 5, 2016 at 12:22 PM

      LIKE

      Reply
  10. Burn says

    March 5, 2016 at 8:08 AM

    Look up Burn Foods Ltd. Richard Burn was the pioneer in chocolate manufacturing in Belize under the brand Food of the Gods. Then report on your findings.

    Reply
  11. Mikkel Friis-Holm says

    March 7, 2016 at 8:38 AM

    The Maya Mountain Cacao is super interesting and good. And it is ethically sourced.
    But the reason “everybody” has it – is the overwhelming emphasis on “Origin” in the chocolate world. There simply aren’t very many good cacaos or origins to work with. So if you want a selection of origins….
    Most US makers will have Camino Verde, Maya Mountain and Madagascar from Aakessons – which are all good cacaos and readily available.

    Reply
  12. Al Thompson says

    April 11, 2016 at 10:02 PM

    Green and Black 70% and 85% dark are so great!
    And their Mayan Gold.
    Sure hope that the company is still helping farmers?

    Reply
    • Ruth McDonald says

      July 5, 2018 at 10:55 AM

      Sadly G&B totally withdrew from Belize several years ago, and not even the Maya Gold bars that were based on a Belizean Maya chocolate recipe are now sourced from Belize.

      Reply

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12472574_1740656152837087_2200917672703757484_nSHARON TERENZI
Chocolate blogger that reports the latest news and trends in the chocolate industry from around the world.
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