"We produce delicious Belgian chocolates." How many times have you heard these words? Proud of their claim, many chocolatiers use Belgian Chocolates as their unique selling proposition. They consider it a badge of honor. It's like they are making some kind of superior chocolates from the … [Read more...]
An Important Conversation On Bean-To-Bar Chocolate Machines
Who wouldn't want to make chocolate for a living? Instead of a sad corporate job, you'd spend your days playing Willy Wonka. A chocolate factory would be your office, and with the magical power to turn cacao beans into chocolate, you'd be the hero of your neighborhood. Except that you would … [Read more...]
The Triumphant Return Of 100% Cacao Chocolate
Sugar is today's scariest bogeyman. Since sugar-free diets have become popular, every category of food has suffered the consequences. Sugar-free yogurt, sugar-free jam, sugar-free cereals, sugar-free even food that didn't contain sugar in the first place. The sugar-free trend actually started … [Read more...]
Is Price The Best Indicator For Quality Chocolate?
Buying chocolate has become like buying wine. You step in a wine store and you know you will be spending 30 minutes figuring out what bottle to bring home. There is red, white, rosè, prosecco. There are expensive bottles, cheap bottles, reasonably priced bottles. Then DOP, IGP, sulfite free, … [Read more...]
Craft Chocolate: When Direct Trade Is Not So Direct After All
If craft chocolate had the budget to advertise on TV, this would be the scenario: "A muscular bearded guy together with his athletic sexy wife. They both carry heavy bags of cacao beans on their shoulders in an exotic jungle with the sunset on the background. As they get closer to the screen, … [Read more...]
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