“The drops of rain make a hole in the stone, not by violence, but by oft falling.” – Lucretius The pessimists will say 1%, the realists 2%, and the optimists 3%. This is the current size of the craft chocolate market worldwide, basically a drop in the ocean. While chocolate sales worldwide are … [Read more...]
If You Call Yourself “A Chocolate Lover” Stop Making These 10 Silly Mistakes
"Who doesn't like chocolate?" has got to be the most rhetorical question of all times. Unlike other fine treats like cheese or beer, chocolate meets everybody's taste with its irresistible flavor and countless alternatives. However, how many times have we called ourselves "chocolate lovers" when we … [Read more...]
Cacao Farmers Should Be Treated Like Entrepreneurs, Not Charity Causes
If you are a craft chocolate lover, you’ve already heard the words “poor cacao farmers” way too many times. Sometimes this comes from the mouths of well-intentioned chocolate makers who have big dreams to change the world. Some other times it comes from big chocolate corporations that need to … [Read more...]
The Latest Chocolate News From Chocoa in Amsterdam
Imagine a room full of chocolate-obsessed people. A tall man tastes dark chocolate from the Philippines, while a charming lady attends a conference about flavor development. A curious kid scrutinizes a cocoa pod like it's his new favorite toy, while a group of chocolate makers talks business next … [Read more...]
How Big Brands Trick Us Into Buying Their Crappy Chocolate
Christmas shopping is officially ON! And what could possibly be the most gifted food during this season? You guessed it: chocolate. Bars, bonbons, treats for stockings, hot chocolate, cocoa powder, baking chips, cacao nibs. In every form and shape, chocolate is a big seller around Christmas … [Read more...]
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