"I am too busy making chocolate to deal with Social Media" should win the Best Excuse Award for chocolatiers that don't want a successful business. If you don't care about being successful out of your neighborhood, if a national recognized chocolate brand is not what you want, and if you are … [Read more...]
What A PRIORI taught me on competitive chocolate packaging
LET'S BE REAL. The morning cereals now sitting in your cupboard didn't become your favorite because you got promised crunchiness and high fiber content. One day you must have found yourself in your favorite grocery store staring at a gigantic shelf full of bright boxes and pondering hard on what … [Read more...]
This is how 19-year-old Forrest created the Mars Empire
How could somebody that at the age of 19 was put in prison for an overzealous of advertising stunt not be the initiator of one of the most successful chocolate businesses in the world? Of course, he completely ignored things like payments and permissions while affixing those posters for Camel … [Read more...]
TOP 5 Chocolate Trends in 2015
You have no excuses. Being the owner of a small chocolate business is no good reason for remaining trapped in your own world and unaware of what is going on in the entire industry. The fact that you have your own style in making chocolate doesn't mean that you should blindly follow your … [Read more...]
The perfect staff for artisan chocolate stores
Not all artisan chocolate stores are created equal. Personal style, different ambitions, financial possibilities, specific expertise and knowledge of the market are just a few of the variables that explain such a diversified and intriguing panorama in the artisan chocolate industry. This is why, … [Read more...]
